Top 5 Virtual Fitness Programs in Turkey for Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top five virtual fitness programs in Turkey. Below, we dive into the specifics of each app's performance based on data from Sensor Tower.

Freeletics: Workouts & Fitness experienced a mixed quarter. Revenue peaked at around $2.2K in the week of November 27, with a general downward trend towards the end of December, closing at approximately $1.4K. Downloads showed a significant spike in the week of September 25 with 1.8K, but then settled into a lower range, fluctuating between 560 and 1.3K. Weekly active users also fluctuated, starting at nearly 4K and then settling around 2.4K by the end of December.

Strava: Run, Bike, Hike demonstrated a relatively stable performance. Revenue showed a peak of about $2K in the week of November 27, with an overall steady weekly revenue around the $1.2K to $1.6K range. Downloads started strong at 1.5K in late September but gradually declined to just under 1K by late December. Weekly active users remained relatively stable, averaging around 30K throughout the quarter.

Fitify: Fitness & Home Workout had a consistent quarter in terms of revenue, remaining around the $1K mark, with minor fluctuations. Downloads saw a notable peak of 3.7K in late September but generally trended downwards, ending the quarter at 2.4K. Weekly active users showed a downward trend from 21.5K at the start of the quarter to approximately 16.6K by the end of December.

JustFit: Lazy Workout & Fit had a varied performance. Revenue saw its highest point at $1.4K in early December but dropped to about $500 by the end of the month. Downloads fluctuated significantly, peaking at 3.7K in early October and ending the quarter at 1.3K. Weekly active users showed a positive trend, starting at around 3.4K and peaking at 6.3K in early December, although it slightly declined to 5.3K by the end of the quarter.

Wikiloc Outdoor Navigation GPS maintained steady performance metrics. Revenue remained stable, averaging around $750 per week, with minor fluctuations. Downloads peaked at 1.1K in mid-October and then gradually decreased to around 730 by late December. Weekly active users followed a similar trend, starting at 1.8K and peaking at 2.2K in mid-October, before settling back to around 1.8K by the end of December.

For more detailed insights and data, visit Sensor Tower.